8/10/2023 0 Comments Hop scotch design![]() We wanted to create a brand and business strategy that speaks to this audience and could solve the problems within today's financial platforms."Ĭovering everything from strategic workshops with leadership, brand naming, messaging, visual identity, and art direction, Motto's brand identity for Hopscotch is the result of thorough work, research, and a keen understanding of the platform, its clients and their needs. "BS = bulls**t, bad service, boring stuff, and/or business stress. Sunny and Ashleigh explain: "The brand system was designed to emanate the simplicity of the platform and a 'skip' of the typical business pain points - fees, platform incompatibility, or the 'boringness' of bookkeeping. This is the simplest encapsulation of what the client is all about, and in the case of Hopscotch, the big idea was 'Skip the BS'. When it comes to developing brand systems, one of Motto's approaches is to develop the big idea, Worth Rallying Around™. She chose a name that perfectly captures the feeling of Hopscotch which is a game-changing B2B payments platform created by tech innovators obsessed with simplicity." "With Hopscotch, small business owners can seamlessly hop, skip, and jump through the hoops of B2B payments. "She named the Hopscotch brand to suggest overcoming obstacles and finding the quickest path through and around to achieve a goal. "She names many of our client's brands, several of which have become household names," says Sunny. Pitching de-values our industry, so we steer clear of those types of engagements."Īs for the genius idea to name the platform Hopscotch – which is, of course, a popular playground game where players hop and jump over obstacles - that was Ashleigh's idea. ![]() They didn't ask us to do the dog and pony show because they knew our reputation as a top branding agency. "Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner. "Flagship is our most holistic brand offer where we fuse strategy and creativity for ultimate brand cohesion," they say. Speaking to Creative Boom, Motto co-founders Sunny Bonnell and Ashleigh Hansberger reveal that the CEO of Hopscotch reached out to them under the stealth name 'Zuro' to request their flagship brand package.
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